According to a recent article from the Orlando Sentinel, there seems to be a shift going on
with apartments in Downtown Orlando. A new generation of renters has begun to move in and
today’s Orlando rental homes and apartments are becoming much more contemporary. Steel
House Apartments, an ongoing project on Orange Avenue and Colonial Drive, represents an
incredible shift to single-bedroom units.
Steel House is a low-riser project developed by Pollack Shores Real Estate Group of Atlanta
scheduled to be completed next year. Shockingly, 75 percent of these apartments will be one-
bedroom spaces—one of the highest proportions of single bedrooms for a residential project in
Orlando’s urban downtown.
“That’s just the nature of the market where we are, with ‘echo boomers’ and the downtown
location of this site,” said Michael Blair, managing director for Pollack shores. These “echo
boomers” are looking less for extra living space, and more for outside amenities, such as pools
with decks, workout spaces, and other common areas.
Blair says that the demand for one-bedroom units in the downtown area is very likely to
increase, and is interested in exploring this market. Steel House will have one-bedroom units
starting around 600 square feet, and rent beginning at $900 a month. Amenities will include a
skyline-view lounge, a pool courtyard, fitness and business centers, and a gallery space.
If you are interested in exploring your options for your next Orlando rental home, please
contact the professionals at Rental Home Management Services today at (407)261-5610.

